You can now view your Google Ads performance directly inside your CRM dashboard, making it easier to keep an eye on ad spend, clicks, impressions, and conversions without jumping between different tools. For small business owners, that means faster decisions, clearer reporting, and a better understanding of what your ad budget is actually doing.

📌 Why This Matters

When your advertising numbers live in the same place as the rest of your business reporting, it becomes much easier to spot what is working and what needs attention. Instead of checking separate platforms, you can quickly review campaign performance, track spending patterns, and compare ad results with the leads or sales they help generate. This gives you a more complete picture of your return on investment and helps you make smarter decisions with your marketing budget.

✨ What’s New

• Google Ads dashboard widgets: A dedicated Google Ads section is available in the dashboard widget panel, so once your account is connected, reporting widgets can automatically pull in your ad data.
• 11 ready-to-use widgets: Track total conversions, conversions over time, total cost, cost over time, total clicks, clicks over time, total impressions, impressions over time, clicks by campaign, conversions by campaign, and cost per click.
• Custom filtering options: Each widget can be adjusted using filters like campaign, campaign type, zero impressions, zero conversions, or PPC markup so you can focus on the numbers that matter most to your business.
• Custom metric reporting: Google Ads data can also be used inside custom metrics, allowing you to compare ad spend with business outcomes such as closed deals or revenue.

🛠️ How to Use It

1. Step 1: Connect your Google Ads account under your CRM settings and integrations area.
2. Step 2: Open your dashboard and choose the option to edit it.
3. Step 3: Click to add a widget and find the Google Ads section.
4. Step 4: Select the widget you want, confirm the connected ad account, choose your filters and chart type, then save your changes.

You can use these widgets to watch your monthly ad spend, compare campaign results, and see which campaigns are getting clicks versus actual conversions. This is especially helpful if you want a simple way to understand whether your advertising is bringing in real business results.

📌 Why Business Owners Will Find This Helpful

Having ad data inside your CRM gives you quick access to the numbers that affect your bottom line. You can:

• Watch spending more closely: See total cost and cost trends before budget surprises happen.
• Find your best campaigns: Review clicks and conversions by campaign to see what deserves more budget.
• Catch underperforming ads: Spot campaigns that are spending money without producing enough results.
• Connect ads to revenue: Combine ad reporting with your sales data to understand whether your campaigns are paying off.

💡 Pro Tip

Review your cost, conversions, and top campaigns every week so you can move budget toward the ads that bring in the most leads or sales.