You can now turn your website buttons into direct shopping actions, making it easier for customers to shop the moment they’re ready. Instead of sending people on an extra search around your site, you can guide them straight to a product, checkout, or collection page from the button they click.

📌 Why This Matters

When a customer is ready to take action, every extra step can slow them down or cause them to leave. Giving your buttons a direct shopping purpose helps shorten the path to purchase, improve the buying experience, and make it easier for visitors to find exactly what they want. This is especially helpful if you want to feature bestsellers, promote special offers, or send shoppers to a specific product category.

✨ What’s New

• Add to Cart: Link a button to a product and price option. If a product has multiple options, customers can choose their preferred variant in a product-style popup. If there is only one price selected, the item is added directly to the cart with quantity 1.
• Buy Now: Send shoppers straight toward checkout. For products with multiple options, customers can first choose the version they want. If a single price is selected, the checkout opens with that product already added.
• Collection: Link a button directly to a selected collection so shoppers can browse a filtered product list right away.
• Important notes: This works on websites only, not funnels. If your store has not been set up yet, you will be prompted to create one. If a linked product or price is removed, the button will stop working. If a linked collection is deleted, visitors will land on a 404 page.

🛠️ How to Use It

1. Step 1: Open your website builder and click on the button you want to edit.
2. Step 2: In the button settings, choose whether the button should link to Add to Cart, Buy Now, or a Collection.
3. Step 3: Select the product, pricing option, or collection you want connected to that button.
4. Step 4: Save your changes and publish your website.

💡 Pro Tip

Use direct shopping buttons on high-traffic pages like your homepage, product highlights, and seasonal promotions to help more visitors turn into paying customers faster.