Understanding Your Online Reputation Score: What It Really Means for Your Business

Online reviews play a big role in how customers see your business. But did you know that the way review scores are calculated can sometimes give a misleading picture? Let’s explore how a more accurate reputation scoring approach helps you understand what your reviews really say about your business — and what you can do next.

📌 Why This Matters

Having just a few perfect reviews can sometimes make your business look like it has the best online reputation, even if there aren’t many reviews overall. This can be confusing because a small number of reviews might not show the full story of how trustworthy or credible your business is.

For small businesses, knowing the true reputation score is important to spot areas where you might want to gather more genuine feedback and build stronger trust with potential customers.

✨ What’s New

• Volume-aware scoring: The score now takes into account both the average star rating and how many recent reviews you have. More reviews add confidence to your score, while fewer reviews lower it—even if all reviews are perfect.
• Platform-specific weighting: Reviews from Google are given more weight (about 75%), while Facebook reviews count for the rest 25%, reflecting their different impacts on your reputation.
• Clear visual indicators: You’ll see badges that show if you have a low or high number of reviews and charts that make it easier to understand your reputation score at a glance.

Before, even a few perfect reviews could create a high reputation score that didn’t give the full picture.

Now, scores properly reflect review volume and platform presence, showing when there’s room for growth.

🛠️ How to Use It

1. Check your reputation score regularly: Look for the volume badges and sample size info to understand how many recent reviews your score is based on.
2. Spot gaps in your presence: If you have no reviews or few reviews on platforms like Facebook, consider ways to encourage customers to leave feedback there.
3. Use the clear charts and stats to guide your efforts: Focus on collecting more authentic reviews over time to build real credibility.

New clear charts and badges help you see what’s driving your reputation score.

💡 Pro Tip

By understanding the true volume and quality of your online reviews, you can focus your efforts on getting authentic feedback that builds trust, helping attract more customers and grow your business.