Offering discounts and coupons is a great way to attract customers and increase sales. But what if you want your coupons to apply only to certain product options, like a specific size, color, or pricing tier? Instead of giving discounts on entire products, now you can target coupons more precisely to individual prices or variants. This means your promotions can be more focused and effective.

📌 Why This Matters

When coupons apply only at the product level, it can limit your ability to create targeted promotions. Sometimes you want to offer a discount on just one variant of a product—like a red shirt instead of all colors or a premium version instead of the basic model. Being able to apply coupons at the price or variant level means you have better control over your offers. This reduces wasted discounts, improves your profit margins, and helps customers find the deals that fit their needs.

✨ What’s New

• Coupon Targeting by Price or Variant: Instead of only applying coupons to whole products, you can now choose specific prices or variants within a product to apply the discount.
• Flexible Selection View: During coupon setup, use a nested selection that lets you pick either all variants and prices under a product or just particular ones.
• Auto-Includes Future Variants: Selecting a product automatically covers any new prices or variants added later, so you don’t have to update coupons constantly.
• Works on Both New and Existing Coupons: You can update old coupons or create new ones using this detailed targeting method.
• Improved Checkout Compatibility: Coupons follow the new rules across all checkout options like funnels, forms, online stores, payment links, and calendar bookings.
• Enhanced Automation Triggers: Workflow triggers for coupons can now filter actions based on product, price, or variant, enabling you to automate follow-ups or custom messages for specific deals.

🛠️ How to Use It

1. Go to Payments and open the Coupons section: Choose to create a new coupon or edit an existing one.
2. Select your product: In the product selection area, expand the product to see its prices and variants.
3. Pick prices or variants: Choose all or specific ones you want the coupon to apply to.
4. Save your coupon: The coupon will now only give discounts for the chosen variants or prices at checkout.
5. Set up workflow triggers if desired: Under automation workflows, select coupon triggers and use product plus price or variant filters to target actions based on the exact coupon use.

💡 Pro Tip

Using coupons targeted to specific product options helps you create promotions that maximize savings on high-demand items while protecting your margins on others.