Managing text messaging for your business just got easier and more predictable. Changes to messaging requirements across the US, Canada, and international locations mean fewer roadblocks and less setup, while still keeping your messages compliant and delivered.

📌 Why This Matters

Text messaging is a vital way to connect with your customers, but compliance rules can feel confusing and restrictive. Simplifying these rules helps you send important updates, promotions, or reminders without extra headaches—making your communications smoother and more reliable.

✨ What’s New

• CA to CA Messaging No Longer Requires A2P: If you have a Canadian number purchased before March 26, 2025, you can keep sending messages without A2P (a type of registration). For numbers from that date onward, you can use either A2P registration or a simple verification method. Messages won’t fail if verification is done without A2P.
• US/Canada to International Messaging Simplified: Sending messages from the US or Canada to other countries now just needs a verification method, removing the need for the more complex A2P registration. If verification isn’t done, messages will fail with an error indicating verification is required.
• Domestic Messaging Still Requires A2P: Messaging between the US, Canada, and Puerto Rico still requires A2P registration to meet local rules. If missing, messages won’t send due to compliance issues.
• No Changes for US/Canada to UK Messaging: Sending messages from the US or Canada to the UK isn’t supported and will fail, though UK-to-UK messaging remains unaffected.

🛠️ How to Use It

1. Check Your Number Purchase Date: Know if your number was purchased before or after March 26, 2025 to understand which compliance option applies.
2. Complete Persona Verification for International Messaging: For messages from the US/Canada to international numbers, ensure your account is verified—this replaces the need for A2P registration.
3. Keep A2P Active for Domestic Messaging: For messaging within the US, Canada, and Puerto Rico, maintain your A2P registration to avoid delivery failures.
4. Verify Messaging Routes: Avoid sending messages to unsupported routes, like US/Canada to UK, to prevent message errors.

💡 Pro Tip

Staying compliant with these simplified messaging rules means your business can focus on connecting with customers reliably — ensuring your offers, updates, and reminders reach them on time without extra hassle.