If your business uses your CRM for text messages and phone calls, there are pricing changes coming that may affect your communication costs starting May 13, 2026. Here’s a simple breakdown of what’s changing, why it matters, and how to stay ahead of it.

📌 Why This Matters

Even small changes in SMS and call rates can add up over time, especially if your business communicates with customers across multiple countries. Reviewing these updates now can help you avoid surprise charges, protect your margins, and make better decisions about where and how you contact customers.

These pricing updates are tied to carrier and telecom provider costs, which help support reliable service, steady message delivery, and ongoing infrastructure improvements.

✨ What’s New

• Outbound SMS rate changes: Rates are increasing for Costa Rica, Grenada, Kenya, Namibia, and Zimbabwe.
• Incoming voice minute changes: Updated rates apply to certain local, mobile, and toll-free routes in countries including Austria, Belgium, Chile, Croatia, Czech Republic, Denmark, Finland, Israel, Luxembourg, Malaysia, Poland, Portugal, South Africa, Sweden, and the United Kingdom.
• Outbound voice minute changes: Calling rates are increasing for selected destinations including Afghanistan, American Samoa, Austria, Bermuda, Chile, Cyprus, Denmark, Egypt, Estonia, Finland, Germany, Greece, Guam, Haiti, Hong Kong, India, Indonesia, Ireland, Israel, Luxembourg, Moldova, Morocco, Namibia, Nicaragua, Peru, Slovakia, South Africa, Spain, St. Lucia, Sweden, Switzerland, the United Kingdom, and the US Virgin Islands.
• Effective date: All listed pricing updates begin on May 13, 2026.

🛠️ How to Use It

1. Step 1: Review where your business sends text messages or makes and receives calls most often.
2. Step 2: Compare those countries or number types against the updated rates to see where your costs may increase.
3. Step 3: Check your recent usage inside your CRM to estimate the monthly impact on your budget.
4. Step 4: Adjust your communication plan if needed, such as using shorter text campaigns, confirming high-value call destinations, or shifting more customer conversations to the most cost-effective channels.

📍 Affected Rate Highlights

Messaging (Outbound SMS)

• Costa Rica: $0.0874 to $0.1017
• Grenada: $0.2462 to $0.2913
• Kenya: $0.2336 to $0.2923
• Namibia: $0.1041 to $0.1167
• Zimbabwe: $0.2481 to $0.3177

Voice – Incoming Minutes

• Austria (Local & Mobile): $0.0100 to $0.0107
• Belgium (Mobile): $0.0100 to $0.0113
• Chile (Local): $0.0100 to $0.0107
• Croatia (Local): $0.0100 to $0.0107
• Czech Republic (Local): $0.0100 to $0.0107
• Denmark (Mobile): $0.0100 to $0.0107
• Finland (Mobile): $0.0100 to $0.0107
• Israel (Local): $0.0100 to $0.0107
• Luxembourg (Local): $0.0100 to $0.0107
• Malaysia (Local): $0.0288 to $0.0318
• Poland (Mobile): $0.0100 to $0.0107
• Portugal (Mobile): $0.0100 to $0.0107
• South Africa (Local & Mobile): $0.0100 to $0.0107
• Sweden (Local): $0.0100 to $0.0107
• United Kingdom (Toll-Free Local & Mobile): $0.0664 to $0.0798

Voice – Outbound Minutes

• Afghanistan (Mobile): $0.4150 to $0.4287
• American Samoa: $0.4090 to $0.4576
• Austria (Mobile): $0.2640 to $0.2730
• Bermuda: $0.0529 to $0.0588
• Chile: $0.0428 to $0.0475
• Chile (Mobile): $0.0670 to $0.0746
• Cyprus (Mobile): $0.1500 to $0.1675
• Denmark: $0.0219 to $0.0240
• Denmark (Mobile): $0.0508 to $0.0564
• Egypt (Mobile): $0.1870 to $0.2090
• Estonia (Mobile): $0.4783 to $0.5709
• Estonia (Other): $0.4650 to $0.4944
• Finland (Mobile): $0.4950 to $0.5172
• Finland (Other – EEA): $0.1168 to $0.3037
• Germany: $0.0210 to $0.0283
• Greece (Mobile – EEA): $0.0696 to $0.0746
• Guam: $0.0530 to $0.0589
• Haiti (Mobile): $0.7858 to $0.8796
• Hong Kong (Mobile): $0.0492 to $0.0546
• India: $0.0497 to $0.0699
• India (Mobile): $0.0405 to $0.0496
• Indonesia: $0.0966 to $0.1077
• Ireland: $0.0168 to $0.0483
• Israel (From IL): $0.0267 to $0.0294
• Luxembourg: $0.2530 to $0.2829
• Moldova: $0.4420 to $0.4946
• Morocco: $0.4743 to $0.5307
• Namibia (Mobile): $0.1650 to $0.1843
• Nicaragua (Mobile): $0.4200 to $0.4767
• Peru: $0.0552 to $0.1651
• Slovakia (Mobile): $0.1038 to $0.1158
• South Africa (Mobile – ZA): $0.0450 to $0.0499
• Spain (Mobile – EEA): $0.0388 to $0.0486
• St. Lucia (Mobile): $0.5040 to $0.7158
• Sweden (Mobile): $0.0642 to $0.0714
• Switzerland: $0.0374 to $0.0419
• Switzerland (Mobile): $0.2361 to $0.2516
• United Kingdom (Personal): $0.4725 to $0.5577
• US Virgin Islands: $0.0414 to $0.0459

💡 Pro Tip

If international texting or calling is part of your sales or customer service process, review your highest-usage countries now so you can protect profit on every conversation.