Keeping up with social media comments can take more time than most small business owners have. With Threads comments now available inside your CRM’s comment management area, you can read and reply to conversations in one place instead of jumping between apps.

📌 Why This Matters

When customers comment on your posts, quick replies can help you build trust, answer questions, and keep interest moving toward a sale. Having Threads comments alongside your other social conversations makes it easier to stay organized, respond faster, and avoid missing messages that matter.

✨ What’s New

• Threads comments in one place: You can view and reply to Threads comments directly from your CRM’s social planning and comment management area.
• More reply options: Responses can include text, images, emojis, and location attachments where supported.
• Comments stay updated: Near real-time syncing helps you see the latest conversations without constantly refreshing or checking another platform.
• One inbox for social engagement: Threads joins your other supported social channels, giving you one place to manage incoming comments.
• Simple setup note: If you already connected your Threads account before, you may need to reconnect it once to allow comment management permissions.

🛠️ How to Use It

1. Step 1: Open your CRM’s Social Planner and go to Comment Management.
2. Step 2: Select your Threads account from the available social accounts.
3. Step 3: Open the Comments tab to see incoming Threads comments.
4. Step 4: Reply directly from the unified inbox using text, images, emojis, or location attachments when available.
5. Step 5: If comments are not appearing and you connected Threads in the past, reconnect the account once to enable the needed permissions.

💡 Pro Tip

If someone comments with a buying question, reply quickly from your inbox and invite them to the next step right away, because faster responses often lead to more booked calls, visits, or sales.