Understanding how your business shows up in local search results can feel tricky, especially when you want to reach customers nearby. Local SEO heatmaps are a handy tool that can give you a clear visual picture of where your business ranks across different locations, helping you make smarter decisions about your online presence.

📌 Why This Matters

Local search visibility is key for small businesses that serve specific communities or neighborhoods. A heatmap helps you see exactly where your business appears in local search results, which can uncover areas where you’re doing well or places that need more attention. This insight makes it easier to focus your efforts on the locations and keywords that matter most to your business.

✨ What’s New

• Custom Keyword Heatmaps: Instead of being stuck with just one keyword, you can type in any service or product term your customers search for—like “drain cleaning” or “roof repair”—and see how you rank across different areas.
• Adjustable Coverage Radius: Choose the radius from 1 to 10 miles to match the exact area your business serves, so your heatmap reflects your real-world reach.
• Flexible Grid Sizes: Pick between smaller or larger grid views (3×3, 5×5, or 7×7), whether you want a quick overview or a detailed look at your local search presence.
• Keyword Ranking Score: Get a simple score summarizing how well you rank overall for the chosen keyword, making it easy to measure your visibility at a glance.
• Pin-Level Competitor Insights: Click on any point on the heatmap to see your specific rank there plus a list of top competitors, helping you understand the competition nearby.
• Control What Appears in Your Reports: If you create multiple heatmaps, you decide which ones to share in any report, keeping your shared information relevant and impactful.

🛠️ How to Use It

1. Step 1: Choose a keyword that matches the service or product you want to evaluate in your local search results.
2. Step 2: Set the radius to cover the area where you want to check your business’s visibility.
3. Step 3: Select a grid size that gives you the right amount of detail for your review.
4. Step 4: Explore the heatmap and click on pins to see how you rank and who your local competitors are at each location.
5. Step 5: Create multiple heatmaps with different keywords or coverage settings to compare and understand your local search performance across services or areas.
6. Step 6: When sharing reports with your team or advisors, include only the heatmaps that highlight the points you want to focus on.

💡 Pro Tip

Regularly checking and updating your local SEO heatmaps based on your actual service areas and key products helps you spot new opportunities to attract nearby customers and grow your business.