If your business sends text messages to customers in certain international locations, there are a few outbound SMS rate changes to be aware of starting June 12, 2026. These updates will be applied automatically inside your CRM, so there is nothing you need to change on your end.

📌 Why This Matters

If you use SMS to confirm appointments, send reminders, follow up on leads, or stay in touch with customers abroad, even small pricing changes can affect your messaging costs over time. Knowing which destinations are affected helps you plan your communication budget and avoid surprises on your bill while keeping message delivery reliable.

✨ What’s New

• Updated outbound SMS rates: Pricing will change for messages sent to Gibraltar, Iraq, Ivory Coast, Jordan, Liberia, Madagascar, Malaysia, Montenegro, Samoa, São Tomé and Príncipe, and Togo.
• Automatic update: The new rates will take effect automatically on June 12, 2026, with no setup or manual action required.
• Reason for the change: Carrier and messaging provider costs have increased in these destinations, and pricing has been adjusted to help maintain dependable delivery.
• Revised country rates: Gibraltar: $0.1091 → $0.1225; Iraq: $0.4491 → $0.5030; Ivory Coast: $0.4397 → $0.4925; Jordan: $0.3884 → $0.4429; Liberia: $0.2406 → $0.2677; Madagascar: $0.5267 → $0.5899; Malaysia: $0.2594 → $0.3389; Montenegro: $0.1721 → $0.1928; Samoa: $0.2369 → $0.2675; São Tomé and Príncipe: $0.1307 → $0.1581; Togo: $0.4416 → $0.4946.

🛠️ How to Use It

1. Step 1: Review whether your business sends outbound SMS messages to any of the listed countries.
2. Step 2: Check your recent texting activity or monthly messaging spend to see whether these routes are used often.
3. Step 3: Keep the updated per-message costs in mind when planning reminders, promotions, or customer follow-ups for these destinations after June 12, 2026.
4. Step 4: Continue sending messages as usual, since the pricing update will happen automatically in your CRM.

💡 Pro Tip

If you regularly text customers in higher-cost countries, focus those messages on appointment reminders, payment follow-ups, and high-value conversations so your SMS spend stays tied to revenue-generating activity.