If you use Google Lead Forms to bring in new inquiries, it’s important to know exactly where each lead came from. This CRM update helps you see the right source for those submissions, along with the campaign and ad details, so you can make better decisions about your advertising spend.

📌 Why This Matters

When lead sources are labeled incorrectly, it becomes harder to tell which ads are actually bringing in results. With this update, Google Lead Form submissions are recorded as Paid Search instead of being misclassified, and each contact can include the related campaign, ad group, ad, and form name. That gives you a clearer view of what’s working, helps you understand where your best leads are coming from, and makes your contact history easier to review.

✨ What’s New

• Correct lead source tracking: Google Lead Form submissions now show the proper session source as Paid Search.
• More detailed attribution: Contacts can include the full campaign, ad group, and ad tied to the submission.
• Dedicated activity entry: A new Google Lead Form Submission activity appears in the contact timeline.
• Better submission context: The activity snippet shows the campaign, ad group, ad, and form name so you can quickly see what generated the lead.
• No extra setup needed: These updates apply automatically to new submissions going forward.

🛠️ How to Use It

1. Step 1: Run your Google Ads campaign using a Lead Form and keep it connected to your CRM.
2. Step 2: When someone submits the form, their contact record will be created or updated automatically.
3. Step 3: Open the contact record and review the Activity section to confirm the session source shows as Paid Search.
4. Step 4: Check for the campaign, ad group, and ad details in the contact record to see exactly which ad drove the inquiry.
5. Step 5: Look for the Google Lead Form Submission activity entry in the timeline to view the form name and submission details.
6. Step 6: Keep in mind this applies to new submissions only; older records will keep their original attribution.

💡 Pro Tip

Review which campaigns and ads produce the most qualified leads, then put more budget behind the ones turning into real sales.