If you send outreach emails from your CRM, repeating the exact same wording over and over can make messages feel robotic. This feature lets you add different versions of words, phrases, or full sentences inside one email template, so each email feels a little more natural without creating multiple drafts manually.

📌 Why This Matters

When your emails sound less repetitive, they can feel more personal to the person reading them. That matters for business owners who want better engagement, cleaner sending habits, and an easier way to try different messaging styles without rebuilding the same email again and again. You can use this feature in subject lines, preview text, and the email body to keep your communication fresh while saving time.

✨ What’s New

• Multiple wording options in one template: Add several versions of a greeting, sentence, or phrase inside a single email, and one option will be selected automatically when the message sends.
• Works in key parts of the email: Use variations in subject lines, preview text, and the main email body for a more natural reading experience.
• Supports personalization fields: You can combine email variations with custom values like a contact’s first name.
• Easier message testing: Try different wording approaches without creating and managing several separate versions of the same email.

🛠️ How to Use It

1. Step 1: Open your CRM’s email builder.
2. Step 2: Add your variations inside the spintax format using curly braces and pipes, like this: {SPIN|Hey|Hello|Hi}.
3. Step 3: Combine it with personalization if needed, such as: {SPIN|Hey|Hello|Hi} {{contact.first_name}}.
4. Step 4: Save your email or template.
5. Step 5: Send the message. The system will randomly choose one of the options when the email goes out.

💡 Pro Tip

Use email variations on your first-touch messages to make outreach feel more human, which can help start more conversations and turn more leads into paying customers.