If you’re running ads for your business, knowing where your conversions come from can make a big difference in how you manage and optimize your campaigns. This guide will help you understand the options for conversion locations in your ad setup and how they impact your lead generation and website performance.

📌 Why This Matters

Choosing the correct conversion location helps you track and optimize where your leads or sales happen — whether it’s directly through a lead form or your website. This flexibility means you can better understand your customers’ journey, improve your advertising results, and make smarter decisions about where to focus your marketing efforts.

✨ What’s New

• Conversion Location Selection: You can now choose whether you want your conversions to come from instant lead forms, your website, or both at the same time.
• Website Tracking Setup: For website or combined conversions, you need to select a tracking pixel and specify which conversion event to optimize for.
• Destination URL Field: When using website conversions, you can set the exact URL where you want visitors to land.
• Hybrid Support: Your ads can now include both a lead form and a website URL, allowing the system to optimize which option to show based on user behavior.

🛠️ How to Use It

1. Step 1: Choose Lead Generation as your campaign objective.
2. Step 2: At the Ad Set level, select your preferred Conversion Location:
   • Instant Forms: Use this to collect leads directly via lead forms.
   • Website: Requires connecting your website tracking pixel and selecting an event to optimize for, like a purchase or sign-up.
   • Website & Instant Forms: Combine both options so that your ad can show either a lead form or direct visitors to your website, increasing flexibility.
3. Step 3: At the individual Ad level:
   • If using Website conversion, enter the Destination URL where you want users directed.
   • If using Instant Forms, select the lead form you’d like to show.
   • If using Hybrid, provide both the Destination URL and the Lead Form details — the ad system will choose which to show based on what performs best.
4. Step 4: Review all required fields — publishing your ad won’t be possible until everything needed is filled out.

💡 Pro Tip

Choosing the right conversion location based on your business needs allows you to gather clearer data on what drives leads or sales, so you can invest your budget where it truly brings value.