If you book appointments through your CRM, timezone settings can make a big difference. This update helps you choose how appointment times are interpreted, so meetings are scheduled at the right time and you can avoid confusion, missed calls, and scheduling mistakes.

📌 Why This Matters

When an appointment is created from a workflow, the selected start date and time needs to be read in the correct timezone. If that doesn’t happen, a booking can end up hours earlier or later than expected. For a small business owner, that can mean no-shows, awkward reschedules, and lost sales opportunities. With this option, you have more control over how appointment times are handled, especially when customers are in different cities or regions.

✨ What’s New

• Timezone selection in the Book Appointment action: You can choose a fixed timezone for the appointment or use a dynamic value such as the contact’s timezone.
• Account timezone fallback: If no timezone is selected, the system uses your account timezone by default.
• Correct time interpretation: The selected timezone is used to read the Start Date & Time and check appointment slot availability.
• Works for this appointment action: This applies specifically to the Book Appointment action inside workflows.
• Availability override note: If Override Availability is turned on, the appointment will be booked without checking calendar availability.

🛠️ How to Use It

1. Step 1: Open the Book Appointment action inside your workflow.
2. Step 2: Enter the Start Date & Time for the appointment.
3. Step 3: Choose the timezone you want to use, either a fixed timezone or the contact’s timezone.
4. Step 4: Save the action and review your availability settings if needed.

💡 Pro Tip

If you serve customers across different locations, using the contact’s timezone can help you cut down on missed appointments and protect revenue that could otherwise be lost to scheduling errors.