Sending links in WhatsApp messages can sometimes feel messy and overwhelming, especially if they’re long and complicated. But what if your customers could just tap a clean, clickable button instead? That’s exactly what interactive call-to-action (CTA) URL button messages do—they make your messages look nicer and get your customers to click more often!
📌 Why This Matters
Long URLs can seem untrustworthy or cluttered, causing customers to ignore them. By turning URLs into clear, tappable buttons, you make it easier and more inviting for your customers to take action. This helps improve their experience, increases the chances they’ll visit your site, and ultimately supports better communication with your business.
✨ What’s New
- Clickable Button Instead of Links: Send a tidy button labeled something like “Visit Website” that leads to your URL without showing the full web address.
- Personalized Links: Customize URLs with customer information like their name or appointment details, so each button feels personal and relevant.
- Automation Branching: Automatically adjust follow-ups based on whether the button was clicked, the message was delivered, or if time ran out without action.
- Header Options: Add a text, image, video, or document header to give context before the button.
- Flexible Button Active Time: Choose how long your button remains active—from 5 minutes up to 2 days.
🛠️ How to Use It
- Step 1: In your messaging automation system, select the option to add an interactive message.
- Step 2: Choose the message type called “Visit Website Button.”
- Step 3: Add details like a header (choose text, image, video, or document), the main message body, and optional footer text to support your message.
- Step 4: Insert the URL you want customers to visit. Use personalized variables if available to make it specific to each contact.
- Step 5: Set the button’s label text—something simple like “Visit Website” works great.
- Step 6: Decide how long you want the button to be active, between 5 minutes and 2 days.
- Step 7: Save your message and run a test with a sample contact to ensure everything looks good and links work correctly.
📌 Important Note: Message Timing Window
You can only send these clickable button messages during a 24-hour customer messaging window that starts when your customer messages you on WhatsApp. Inside this window, sending buttons is free and unlimited. If the window closes, you’ll need to send a specific message type to reopen it before sending buttons again.
✅ Benefits for Your Business
- Clean and professional-looking messages that your customers can easily engage with.
- Personalized links that help make your communication feel more meaningful.
- Improved engagement rates compared to sending raw URLs as text.
- Flexible automation options so you can follow up based on whether customers clicked your button or didn’t receive the message.
- Free to use during the messaging window with no hidden costs.
⚠️ A Few Things to Keep in Mind
- Only one clickable button is allowed per message.
- You can’t mix this button type with other interactive options like quick replies or lists in the same message.
- The button’s active time must be between 5 minutes and 2 days.
💡 Pro Tip
Use clickable buttons with personalized links to guide customers directly to booking pages, product details, or special offers—making it easier for them to act and helping your business earn more sales.
