Understanding Reach and Frequency to Improve Your Marketing

Keeping track of how many people see your ads and how often they see them can make a big difference in how well your marketing works. Two important numbers to watch are Reach and Frequency. Here’s how understanding these can help your small business get the most from your advertising efforts.

📌 Why This Matters

Knowing how many unique people saw your ad (reach) and how often they saw it (frequency) gives you insight into how your message is getting in front of your potential customers. This information helps you avoid showing your ad too little or too often, which can save you money and improve how your audience responds.

✨ What’s New

• Reach: This shows the number of unique users who saw your ad at least once.
• Frequency: This tells you how many times, on average, each person saw your ad (calculated by dividing total impressions by reach).

🛠️ How to Use It

1. Step 1: Go to your campaign performance or statistics overview where you monitor your marketing efforts.
2. Step 2: Look for the option to customize which metrics you see, and turn on Reach and Frequency.
3. Step 3: Hover over the column headers or info icons to get more explanations about what each number means.

💡 Pro Tip

Keep an eye on frequency to avoid showing ads too often to the same people—finding the right balance can lead to better engagement and save your marketing budget.