Understanding Caller ID Name (CNAM) for Your Business Calls

For small business owners, managing how your business appears when making phone calls is key to building trust with customers. One important part of this is Caller ID Name (CNAM), which displays your business name when you call someone. Let’s walk through what CNAM means and how it works for your business.

📌 Why This Matters

CNAM helps your customers recognize the name behind the phone number, giving your calls a more professional appearance. When your business name shows up on your customers’ caller ID, it increases the chance they’ll answer, helping you connect more easily and build stronger relationships.

✨ What’s New

• Clearer Expectations: There’s now better clarity about how CNAM works right on the registration screen where you manage your phone settings.
• Helpful Reminders: When you auto-register for enhanced caller verification (known as SHAKEN/STIR), you’ll see prompts that explain how your business name will be displayed during calls.

🛠️ How to Use It

1. Step 1: In your phone number settings, find the section dedicated to Caller ID Name (CNAM) registration.
2. Step 2: Review the information provided so you understand how your business name will appear to customers.
3. Step 3: If you’re signing up for caller verification services, pay attention to the prompts about CNAM during the process.

💡 Pro Tip

Making sure your business name shows correctly on caller ID can help customers recognize your calls and answer more often, turning phone calls into opportunities to grow your sales.