Knowing where your website visitors come from helps you make smarter decisions about your marketing and resources. This tool gives you a clear picture of traffic sources like paid ads, organic search, direct visits, and referrals—so you can see what’s working for your business.

📌 Why This Matters

Understanding which channels bring visitors to your site is essential for making informed choices about where to focus your time and money. When you can easily compare paid versus organic traffic and track daily trends, you’ll spot opportunities to improve your reach and better engage your customers.

✨ What’s New

• Channel Breakdown (Stacked Bars): View your daily website traffic divided by Organic Search, Paid Search, Direct visits, Referrals, and Other sources in an easy-to-read bar chart.
• Hover Tooltips: Quickly see the exact number of visitors from each channel by simply hovering over the chart bars.
• Date Drilldown: Click on any day in the chart to narrow your view and focus on traffic details for that specific date.
• Consistent Color System: Clear and distinct colors are used for each channel to help you scan and understand your traffic sources faster.

🛠️ How to Use It

1. Step 1: Open the Traffic Source Analytics section in your dashboard.
2. Step 2: Select the date range you want to review.
3. Step 3: Hover over the bars in the chart to see visitor counts per channel.
4. Step 4: Click on any bar to filter the view to that specific day and examine details.
5. Step 5: Use the channel filters to focus on specific traffic sources like Paid, Organic, Direct, Referral, or Other.

💡 Pro Tip

Regularly reviewing where your visitors come from can help you invest more in the channels that bring you the most customers, directly impacting your sales growth.