Knowing where your visitors come from can help you focus your efforts on the marketing channels that truly bring people to your business. This guide will show you how to view and analyze your website traffic by source, so you can make more informed decisions and see which channels matter most to your growth.
đź“Ś Why This Matters
As a small business owner, understanding if visitors find you through paid ads, organic search, direct visits, or referrals is key to managing your marketing budget and efforts well. When you can see trends over time and easily compare channels, you’ll be able to spot what’s working and where to improve.
✨ What’s New
- Channel Breakdown (Stacked Bars): A clear visual shows daily website traffic divided by sources like Organic Search, Paid Search, Direct, Referral, and Other, all stacked together so you can compare at a glance.
- Hover Tooltips: When you hover over the bars, you get exact numbers for each channel on that day, helping you understand the details quickly.
- Date Drilldown: Click on any specific day to focus the view only on that date’s traffic, making it easier to analyze specific events or campaigns.
- Consistent Color System: Each channel has its own clear, easy-to-read color used across the dashboard, so you can scan data fast and with confidence.
🛠️ How to Use It
- Step 1: Go to your Analytics dashboard and find the section for Traffic Source Analytics.
- Step 2: Select the date range you want to review to see daily trends over time.
- Step 3: Hover over the stacked bars to view visitor counts for each channel on specific days.
- Step 4: Click on any bar representing a day to zoom in and see detailed traffic for that day only.
- Step 5: Use the channel filters to focus your view on Paid, Organic, Direct, Referral, or Other, depending on what you want to explore.
đź’ˇ Pro Tip
Use these insights to focus your marketing budget on the channels driving the most valuable visitors, helping you get the best return on investment and grow your business efficiently.
