Keeping an eye on how your business stacks up against local competitors can offer valuable insights to help you improve and grow. Analyzing customer reviews and reputation data not only shows where you stand but also highlights what your customers love or where improvements could be made.

📌 Why This Matters

Knowing your position in the market and how customers feel about your business compared to others helps you make informed decisions. By tracking ratings, customer feedback, and responsiveness, you can identify opportunities to strengthen your reputation and attract more customers.

✨ What’s New

• Competitor Positioning Grid: See a clear overview of strengths and weaknesses for your business and competitors through key customer themes. This interactive view helps you spot what people praise or complain about across the market.
• Sentiment HeatMap: Visualize the emotional tone of reviews—positive, neutral, or negative—and click through to read specific feedback.
• Keyword & Theme Analysis: Discover trending positives and pain points mentioned by customers to focus your efforts.
• Rating by Source: View competitor reviews from popular platforms like Google, Facebook, Yelp, and more all in one place.
• Reputation Score (0–100): Get a combined score based on ratings, review volume, and how quickly and often businesses reply to reviews, with detailed Google metrics like average rating, total reviews, response time, and response rate.

🛠️ How to Use It

1. Add competitors: Include local businesses you want to monitor alongside your own.
2. Compare scores and reviews: Look at reputation scores, total reviews, and responsiveness to customer feedback.
3. Explore reviews: Use sentiment HeatMaps and keyword themes to read actual customer comments and identify trends.
4. Analyze the positioning grid: Understand what customers appreciate or dislike to spot areas to improve.
5. Check ratings by platform: See detailed ratings and response behavior from Google, Facebook, Yelp, and others.

💡 Pro Tip

Regularly reviewing how your customers talk about your business compared to competitors helps you prioritize improvements that can lead to more positive reviews and increased revenue.