Keeping an eye on how your ads are performing can feel overwhelming, especially when you’re managing every aspect of your small business. Having the right information at your fingertips can simplify things. Now, you can add useful widgets to your dashboard that display important ad performance data from Meta (Facebook and Instagram) to help you stay informed without digging through multiple reports.

📌 Why This Matters

Understanding how your social media ads are doing is critical for making smart marketing choices. When you can quickly see what’s working and what’s not, you save time and money. These dashboard widgets give you clear, real-time insights on things like ad clicks, spend, and conversions — all in one place so you can make better decisions for your business.

✨ What’s New

• Website Purchases: See how many purchases came from visitors driven by your social media ads.
• Meta Ad Clicks: Track the total number of clicks your Meta ads received.
• Amount Spent: View how much money you’ve spent on ads during your chosen timeframe.
• Cost Per Conversion: Find out the average cost to get a customer to take a desired action like a purchase or signup.
• Average CPC (Cost Per Click): Understand the average cost you pay each time someone clicks your ad.
• Ad Impressions: Count how many times your ads were shown to users.
• CTR (Click-Through Rate): See the percentage of people who saw your ad and clicked on it.
• Average CPM (Cost Per Mille): Learn the average cost per 1,000 times your ad was shown.
• Conversions: Track how many desired actions (purchases, sign-ups, etc.) your ads generated.
• Reach: Know how many unique users saw your ad.
• Top Campaigns by Ad Spend: Identify which campaigns you spent the most on.
• Top Campaigns by Conversions: Highlight the campaigns that led to the most actions.
• Top Campaigns by Website Purchases: Discover which campaigns drove the most sales.
• Top Campaigns by Ad Clicks: See which campaigns generated the highest ad clicks.
• Top Campaigns by Impressions: Find the campaigns with the most ad views.
• Top Campaigns by Reach: Track which campaigns reached the greatest number of unique users.

🛠️ How to Use It

1. Step 1: Open your dashboard where you manage your business data.
2. Step 2: Click Edit and select Add Widget.
3. Step 3: Scroll to the Meta category and choose the widget(s) that match the data you want to track.
4. Step 4: Customize filters to narrow down the data, switch between chart types for better visualization, and apply themes to match your preferences.
5. Step 5: Click Save to update your dashboard and start tracking your ad performance easily.

💡 Pro Tip

Regularly reviewing these ad metrics helps you spot trends and understand which campaigns bring in the most sales, so you can focus your budget where it counts the most.