If you rely on email activity inside your CRM, it helps to know exactly which message a customer opened or clicked. With Message ID included in email event tracking, you can tie each interaction back to the right email and keep your records clean and useful.

📌 Why This Matters

When someone opens the same email multiple times, your CRM can record multiple engagement events. Without a way to identify the exact email tied to those events, it becomes harder to review results, compare campaigns, or keep reporting accurate.

Message ID solves this by attaching a unique identifier to each email. That means every open or click can be matched to the correct message, even if the customer interacts with it days later.

✨ What’s New

• Message ID is included with email events: Email open and click events now carry a unique ID tied to the original message.
• Works inside webhook payloads: You can include Message ID as a custom value when sending email event data to another system.
• Consistent tracking for repeat activity: If the same email is opened several times, it keeps the same Message ID so you can recognize it as the same message.
• Applies to key email interactions: This works for both Email Opened and Email Clicked events.

🛠️ How to Use It

1. Step 1: Open the workflow in your CRM that starts with email event tracking.
2. Step 2: Edit the webhook action where you send event data to another tool or reporting system.
3. Step 3: Add Message ID as a custom value in the webhook body.
4. Step 4: Use that ID to match opens and clicks to the exact email that was sent.
5. Step 5: Review your reporting to group repeat opens under the same email instead of counting them as separate messages.

💡 Pro Tip

Use Message ID to spot which specific emails lead to the most clicks, so you can repeat what works and focus your time on campaigns that bring in more sales.