If you use Threads to connect with customers, it helps to have those posts stored alongside your other social content. This CRM feature lets you pull in your existing Threads posts so you can review past activity, keep an eye on engagement, and reuse strong content without starting from scratch.

📌 Why This Matters

For small business owners, time matters. When your Threads content lives in the same place as the rest of your social planning, it becomes much easier to stay organized and make better use of what you have already posted. You can quickly look back at recent content, see how people responded, and reuse top-performing posts for future promotions, updates, or brand awareness.

✨ What’s New

• Import existing Threads posts: Bring in your past text posts, images, videos, carousels, GIFs, and polls so your content history is easier to manage.
• Keep engagement details together: View available post data like captions, media previews, location tags, views, likes, replies, reposts, quotes, and shares in one place.
• Reuse past content: Clone supported Threads posts, including text, image, video, carousel, and GIF posts, whenever you want to post something similar again.
• Automatic daily syncing: Once turned on, your Threads posts sync every 24 hours so your content library stays current.
• Helpful account reminders: Track sync progress and get notified if your Threads account needs to be reconnected.

🛠️ How to Use It

1. Step 1: Open your CRM’s social planner settings.
2. Step 2: Turn on Threads post syncing in the available feature settings or Labs area.
3. Step 3: Let the first sync finish so your recent posts can be imported.
4. Step 4: Review your synced Threads posts inside the social planner.
5. Step 5: Clone supported posts when you want to reuse content that already performed well.

📎 Good to Know

• Available through Labs: This option is currently available in a beta-style testing area inside the CRM.
• Sync timing: Posts sync every 24 hours, not in real time.
• Post history: The last 30 days of posts are synced by default, with older posts up to 365 days available when needed.
• Poll limitations: Polls can be viewed, but they cannot currently be cloned.
• Deleted posts: If you delete a post on Threads, it may still remain visible in the CRM because the sync only pulls content in one direction.
• Data limits: Some engagement details may depend on what Threads makes available.

💡 Pro Tip

Check which Threads posts got the most replies or shares, then reuse those topics in future offers or announcements to turn audience interest into more sales conversations.