If you run ads in sensitive categories like housing, employment, credit, financial products, or social issues, getting your audience settings right matters. This CRM feature helps you spot possible compliance issues early, so you can fix them before your campaign is sent for review.

📌 Why This Matters

Some ad categories have stricter targeting rules. If your campaign settings do not follow those rules, your ad may be rejected or fail during publishing. With built-in notices, warnings, and suggested fixes, you can review your setup with more confidence and avoid delays that can cost you leads and sales.

✨ What’s New

• Campaign guidance: When you choose a Special Ad Category, you will see a helpful notice explaining that additional rules may apply.
• Audience status banner: Inside your audience settings, a banner shows whether your targeting looks compliant or needs attention.
• Built-in guidelines: You can review important targeting rules directly inside the audience section without hunting for answers elsewhere.
• Field-level warnings: If a targeting choice may not meet requirements, it is highlighted near the related field so you know exactly what to review.
• One-click fix option: Suggested compliant values can be applied quickly, or you can make the changes yourself.
• Warnings without blocking progress: You can still move forward, but the system makes it clear when a setting could cause issues later.

🛠️ How to Use It

1. Step 1: Create or edit your campaign inside the CRM ad manager.
2. Step 2: Select the appropriate Special Ad Category at the campaign level.
3. Step 3: Read the notice shown below the category field so you understand any added restrictions.
4. Step 4: Open the Audience controls section in your ad set.
5. Step 5: Review the compliance banner and audience guidelines to see whether your targeting needs updates.
6. Step 6: Use the Fix it option or manually adjust any highlighted targeting fields.
7. Step 7: Continue to review and publish your campaign once everything looks ready.

💡 Pro Tip

Before publishing any regulated ad campaign, take a minute to review audience warnings carefully—catching one targeting issue early can save your launch date and keep qualified leads coming in.