Keeping up with your social media performance is key to making smarter marketing choices. Now, you can easily track and understand how your posts are doing on two emerging platforms: Threads and Bluesky. This helps you see what resonates with your audience and where you might want to focus your efforts.

📌 Why This Matters

Knowing how your content performs on social media platforms gives you insights into what your audience likes, so you can spend your time and resources wisely. Threads and Bluesky are quickly becoming popular, and understanding their analytics alongside your other platforms helps you spot new opportunities early. When all your data is in one place, it’s easier to compare, adjust, and improve your social media strategy.

✨ What’s New

• Post Volume Tracking: See how many posts you’re publishing on Threads and Bluesky over time.
• Social Post Performance Graph: Check how your posts are performing day by day.

Daily trends available include:

• Posts
• Impressions
• Likes
• Comments
• Engagement Metrics
• Impressions Tracking (Bluesky Only)

🛠️ How to Use It

1. Step 1: Navigate to your Social Planner’s Statistics section.
2. Step 2: Select either Threads or Bluesky from the sidebar to view the data.

Once there, you can review:

• KPI cards showing the number of posts, likes, and comments
• Performance graphs that visualize engagement over time
• Detailed tables with engagement metrics
• Trendlines to spot increases or decreases in activity

📌 Notes to Keep in Mind

• Threads does not currently provide data on Impressions or Post Reach.
• Both Bluesky and Threads do not offer follower counts, gender demographics, or in-depth engagement insights at this time.

💡 Pro Tip

By monitoring which platforms your audience interacts with most, you can invest your time in the channels that bring the best return, helping your business grow where it counts.