Sending SMS messages to your customers is a great way to stay connected, but costs can vary depending on where your messages are delivered. Starting August 11, 2025, some countries will see slight increases in outbound SMS pricing to reflect the true cost of message delivery.
đź“Ś Why This Matters
Keeping your messaging costs aligned with real carrier rates ensures you get reliable service without unexpected surprises. Understanding these changes helps you manage your communication budget effectively while maintaining quality connections with your customers around the world.
✨ What’s New
- Updated Pricing for Multiple Countries: Outbound SMS rates will increase for various countries including the United Kingdom, South Africa, Singapore, and more. For example, costs in the UK are moving from about 4.6 cents per message to 5.2 cents.
- Automatic Adjustments: You don’t need to do anything—these updates will happen automatically starting August 11, 2025, so your messaging stays in line with current carrier pricing.
🛠️ How to Use It
- Step 1: Review your current SMS sending volume, especially for international messages, to understand how these changes may affect your costs.
- Step 2: Adjust your messaging strategy if needed, such as prioritizing key markets or exploring alternative contact methods for higher-cost regions.
đź’ˇ Pro Tip
Keeping a close eye on messaging costs helps you maintain efficient communication without overspending, freeing up resources to focus on growing your business.
