Your subscription covers the core platform. These usage-based costs only apply when you actively use these features. Adjust quantities to estimate your monthly bill.
Monthly Add-Ons
Flat monthly subscriptions that unlock additional features. Select any that apply to include in your estimate.
✓
AI Employee
$179 / month
Covers all AI features below with no per-use charges — Voice AI, Conversation AI, Reviews AI, Funnel AI & Content AI.
✓
WhatsApp
$29 / month
Enables WhatsApp messaging on your account. Meta's per-message fees are separate and billed directly by Meta.
AI Features (included with AI Employee add-on — no per-use charges)
Feature
Rate (USD)
Qty / mo
Content AI — Images
i
AI generates images for your content — social posts, blog headers, ad creatives.
per image generated
$0.12 / image
0
Content AI — Words
i
AI writes copy for you — emails, landing pages, social captions. Billed per 1,000 words generated.
words generated — billed per 1,000
$0.18 / 1k words
0
Conversation AI
i
AI handles live chat on your website or in automations — responds to leads, books appointments, answers FAQs. Charged per message.
per message (webchat / automation)
$0.028 / message
0
Funnel AI
i
AI builds an entire funnel — pages, copy, and structure — from a prompt. Most businesses only use this a handful of times.
per complete funnel built by AI
$1.98 / funnel
0
Reviews AI
i
AI automatically writes personalised responses to your Google and Facebook reviews. Cost is per response generated.
per auto-generated review response
$0.04 / response
0
Voice AI
i
An AI voice agent that handles inbound or outbound calls — books appointments, qualifies leads, answers questions. Charged per minute.
per minute of AI voice call
$0.182 / min
0
Workflow AI — Inputs
i
AI used inside automations to read or classify content — e.g. reading an incoming email or form. Billed per 750,000 words processed.
words processed as input — billed per 750,000
$0.90 / 750k words
0
Workflow AI — Outputs
i
AI used inside automations to generate content — e.g. drafting a reply or summary. Billed per 750,000 words output.
words generated as output — billed per 750,000
$3.60 / 750k words
0
Email
Feature
Rate (USD)
Qty / mo
Emails sent
i
Outbound emails sent via the platform — newsletters, automation sequences, follow-ups. Billed per 1,000 emails.
billed per 1,000 emails sent
$1.00 / 1k emails
0
Phone System — South Africa
Feature
Rate (USD)
Qty / mo
Local Number
i
A local SA landline-style number for your account — for tracking calls, SMS, or forwarding. Charged per number per month.
per number per month
$1.80 / number
0
Mobile Number
i
A South African mobile number (08x format). Used when you need a cell-style number for your business.
per number per month
$4.80 / number
0
Outgoing Calls
i
Per-minute charge for outgoing calls made through the platform to SA numbers. Inbound calls are not charged per minute.
per minute
$0.0599 / min
0
SMS
i
SMS sent to SA numbers via the platform. A segment is ~160 characters — longer messages use multiple segments.
per segment (~160 chars)
$0.09 / segment
0
Phone System — United States
Feature
Rate (USD)
Qty / mo
Local Number
i
A US local number for your account — for calling, SMS, or tracking US leads. Required before sending texts to US contacts.
per number per month
$1.73 / number
0
Outgoing Calls
i
Per-minute charge for outgoing calls to US numbers. Very low rate.
per minute
$0.0168 / min
0
SMS / Text
i
SMS sent to US numbers. A US local number is required before sending US texts.
per segment (~160 chars)
$0.01 / segment
0
Utility
Feature
Rate (USD)
Qty / mo
Auto-Complete Address
i
Auto-fills and validates address fields on forms using Google Places. Improves data quality when capturing leads. Charged per successful completion.
per address lookup completed
$0.01 / lookup
0
Domain Purchase
i
Register a domain directly through the platform. Actual cost is $15/year — shown here as a monthly equivalent. Price varies by TLD (.com, etc.).
annual fee shown as monthly equivalent
$1.25 / domain/mo
0
Email Validation
i
Checks whether an email address is real and deliverable before sending. Helps protect your sender reputation. Cost is per email address checked.
per email address validated
$0.0037 / email
0
Premium Triggers & Actions
i
Advanced workflow actions beyond standard automations — e.g. conditional logic, third-party triggers, or custom integrations. Charged per execution.
per workflow action execution
$0.015 / action
0
WhatsApp Usage (requires WhatsApp add-on — billed by Meta)
Template Type
Rate (USD)
Qty / mo
Marketing messages
i
Promotional messages, offers, newsletters — any message that promotes your business. Highest per-message rate.
per message
~$0.08 / message
0
Utility messages
i
Transactional messages triggered by a customer action — booking confirmations, reminders, receipts. Lower rate than marketing.
per message
~$0.03 / message
0
Other Add-Ons
Optional flat-rate add-ons. Select any to include in your estimate.
✓
Ad Manager
$19 / month
Run Facebook and Google ad campaigns directly from the platform. Manage budgets, creatives, and results in one place.
✓
Branded Client Portal
$49 / month
A white-labelled mobile app under your brand. Clients use it to access their dashboard, conversations, and appointments.
✓
WordPress Hosting
$29 / month
Managed WordPress site hosted and provisioned directly through the platform. Ideal for business websites alongside your CRM.
✓
Workflow Pro
$10 / month
Increases your monthly automation run limit. Includes Premium Triggers & Actions — no per-execution charge when active. Choose a tier based on your expected volume.
Show total in
1 USD =R
Notes: Workflow AI cost depends on the model selected. Domain pricing varies by TLD. WhatsApp per-message fees are charged directly by Meta. All prices in USD.
