Sending emails to your customers is a key part of running a successful small business, but sometimes your messages don’t get delivered or end up in spam folders. To help fix this, email addresses used for sending messages can be optimized automatically to improve how your emails reach inboxes.
When your emails arrive in customers’ inboxes rather than their spam folders, it means they are more likely to read your offers, updates, or important information. Properly formatted and optimized email addresses also help maintain your sender reputation—the trust email services have in your messages—so future emails keep arriving reliably.
Consistently reaching your customers’ inboxes means more eyes on your promotions, leading to stronger engagement and more potential sales.