How to Make Marketing Audits Work for Your Small Business

Marketing audits aren’t just one-time reports anymore — they’ve evolved into flexible tools you can customize, repeat, and track over time, helping you get a clearer picture of your business’s marketing health and make smarter decisions.

📌 Why This Matters

If you want to understand how your online presence performs and keep improving it, having audits that update regularly with accurate data is essential. Instead of a single snapshot, these audits become a living record of your business’s marketing progress, so you can spot trends, measure improvements, and adjust your strategies accordingly.

✨ What’s New

  • Review & Confirm Business Details Before Your First Audit: Before running your audit, you have full control to check and edit important info like your business name, address, phone number, website, and your Google Business Profile to ensure everything starts accurate.
  • Instant Audit Refresh: Made updates to your website, listings, or Google Profile? Simply refresh the audit anytime, instantly, without waiting or recreating reports.
  • Track Your Audit History Over 12 Months: Keep all past reports accessible with an interactive timeline, so you can easily compare performance and see improvement trends over time.
  • Export Reports in Multiple Languages: Share your audits as PDFs in the language that works best for you and your team, perfect for businesses with diverse audiences.
  • Centralized Audit Settings: Control your audit preferences in one place — update business details, report frequency, email delivery, and even customize which sections to include and how they’re ordered.

🛠️ How to Use It

  1. Step 1: Confirm Your Business Details — Double-check your name, address, phone, website, and Google Business Profile before running your first audit to ensure accuracy from the start.
  2. Step 2: Run Your Audit and Review the Report to understand current marketing strengths and areas to improve.
  3. Step 3: Make any changes to your online information or website as needed.
  4. Step 4: Refresh the audit instantly anytime to get an updated overview without waiting or starting over.
  5. Step 5: Use the timeline feature to look back at previous audits, compare progress, and notice trends.
  6. Step 6: Export your audit reports in your preferred language when sharing insights with your team or advisers.
  7. Step 7: Customize your audit settings to decide how often it runs, what sections matter most to you, and how reports are delivered.

💡 Pro Tip

Regularly refreshing and reviewing your marketing audit helps you spot opportunities and fix issues fast, turning insights into improvements that can attract more customers and grow your revenue.

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