How to Manage Multiple Ad Sets for Better Facebook Ads

Running ads on Facebook can sometimes feel overwhelming, especially when you want to target different groups or try out various ad ideas. To help with this, Facebook now allows you to create multiple ad sets within a single campaign, making it easier to organize and test your ads.

📌 Why This Matters

Having the ability to manage multiple ad sets in one campaign means you can test different audiences, placements, and ad designs without confusion. This structured setup helps you understand what works best for your small business so you can spend your advertising budget more wisely and connect with the right customers.

✨ What’s New

• Up to 10 Ad Sets per Campaign: Try different audience groups or strategies all within one campaign.
• Up to 10 Ads per Ad Set: Test various ads targeted at the same group for better results.
• Clear Campaign Structure: Campaign > Ad Set > Ad hierarchy helps keep things organized.
• Automatic Setup: When you create a new campaign, it starts with 1 ad set and 1 ad to get you going quickly.
• Add Ad Sets Anytime: Easily create more ad sets through the campaign options whenever you want.
• Easy Management: Use simple menus to add, copy, or delete ad sets and ads with just a few clicks.
• Improved Review Screen: Preview and switch between your ad sets and ads before launching, so you know exactly what you’re publishing.
• Detailed Performance Stats: Track how your campaign, each ad set, and each ad is performing to make smarter decisions.

🛠️ How to Use It

1. Create a Campaign: Choose your goal, like getting leads or increasing website visits.
2. Start with the Auto-Generated Setup: Your campaign will already include 1 ad set and 1 ad to save time.
3. Add More Ad Sets: Click the options (⋮) on your campaign and select “Create Ad Set” (up to 10 total).
4. Add More Ads within Each Ad Set: Use the options (⋮) on the ad set to create up to 10 ads that target the same audience.
5. Manage Your Ads Easily: Duplicate or delete ad sets and ads from their menus to fine-tune your campaign.
6. Set Your Details:
   • At the campaign level: Choose your advertising objective.
   • At the ad set level: Decide on your budget, where your ads show, and whom you want to reach.
   • At the ad level: Pick your images, videos, text, and buttons.
7. Review Before Launch: Use the review screen to check your ad sets and ads to make sure everything looks good.
8. Publish and Monitor: Launch your campaign and regularly check the performance reports to see how your ads are doing.

💡 Pro Tip

Try testing different audiences and creatives in separate ad sets to see which one connects best—this helps you invest your ad dollars where they’ll bring the most customers.