Starting July 6, 2026, SMS pricing inside your CRM will change for select international destinations. If your business sends or receives text messages with customers outside your home country, this is worth reviewing so you can plan your communication costs and avoid surprises on your bill.

📌 Why This Matters

Text messaging is often one of the fastest ways to confirm appointments, answer questions, send reminders, and stay in touch with customers. When pricing changes by country, it can affect your monthly costs, especially if you regularly message leads or customers internationally. Knowing which destinations are impacted helps you budget better and decide where SMS still makes the most sense for your business.

✨ What’s New

• Updated outbound SMS rates: Pricing for messages you send is changing for select countries, including places like Germany, Colombia, South Africa, the Philippines, the United Arab Emirates, and many others.
• Updated inbound SMS rates: Pricing for messages you receive is also changing in select destinations, including Chile, Hong Kong, India, Italy, Mexico, the Philippines, Portugal, and Puerto Rico.
• Automatic rate updates: You do not need to change any settings. The new pricing will apply automatically starting July 6, 2026.
• Carrier-related pricing adjustments: These updates reflect changes in carrier and provider costs needed to support reliable international message delivery.

🛠️ How to Use It

1. Step 1: Review whether your business sends or receives SMS messages in any of the affected countries.
2. Step 2: Check your recent texting activity in the CRM to identify which international destinations you use most often.
3. Step 3: Estimate how the updated rates may affect your monthly communication budget.
4. Step 4: If needed, adjust how often you send reminders, follow-ups, or support texts in higher-cost regions.
5. Step 5: Let your team know the pricing changes take effect automatically on July 6, 2026, so no manual setup is required.

📍 Affected Pricing Changes

Outbound SMS rate changes:

• Algeria: $0.2575 → $0.2730
• Andorra: $0.1500 → $0.1464
• Anguilla: $0.1891 → $0.2415
• Argentina: $0.0935 → $0.1034
• Azerbaijan: $0.3877 → $0.4110
• Bahamas: $0.0525 → $0.0904
• Bahrain: $0.0364 → $0.0386
• Barbados: $0.1950 → $0.2624
• Benin: $0.3000 → $0.2985
• Bosnia and Herzegovina: $0.5100 → $0.5110
• Botswana: $0.1600 → $0.1580
• Burundi: $0.3757 → $0.4630
• Cameroon: $0.1959 → $0.3170
• Chad: $0.2897 → $0.3458
• China: $0.1100 → $0.1082
• Colombia: $0.0525 → $0.0592
• Congo: $0.3371 → $0.2584
• Faroe Islands: $0.0676 → $0.0717
• Fiji: $0.1819 → $0.2200
• Gabon: $0.3100 → $0.3146
• Gambia: $0.2600 → $0.2606
• Germany: $0.1100 → $0.1120
• Gibraltar: $0.1091 → $0.1225
• Greece: $0.0620 → $0.0657
• Guadeloupe: $0.1866 → $0.2274
• Guam: $0.0687 → $0.0847
• Guinea-Bissau: $0.4700 → $0.4722
• Honduras: $0.2460 → $0.3296
• Iceland: $0.0661 → $0.0719
• Iraq: $0.4491 → $0.5030
• Jordan: $0.3884 → $0.4429
• Kuwait: $0.2581 → $0.3164
• Kyrgyzstan: $0.3852 → $0.4588
• Latvia: $0.0800 → $0.0801
• Lesotho: $0.4100 → $0.4123
• Liberia: $0.2406 → $0.2677
• Liechtenstein: $0.0334 → $0.0362
• Macedonia: $0.2000 → $0.2012
• Madagascar: $0.5267 → $0.5899
• Malaysia: $0.2594 → $0.3389
• Maldives: $0.2930 → $0.3581
• Mali: $0.3288 → $0.3485
• Malta: $0.0650 → $0.0689
• Martinique: $0.1900 → $0.1897
• Mauritius: $0.1896 → $0.2664
• Montenegro: $0.1721 → $0.1928
• Montserrat: $0.1949 → $0.2525
• Mozambique: $0.4200 → $0.4170
• Netherlands: $0.1072 → $0.1143
• Niger: $0.2971 → $0.3652
• Oman: $0.1707 → $0.2158
• Pakistan: $0.3999 → $0.4734
• Philippines: $0.2001 → $0.2410
• Qatar: $0.2600 → $0.2634
• Samoa: $0.2369 → $0.2675
• Saudi Arabia: $0.1722 → $0.1949
• Seychelles: $0.3100 → $0.3077
• Solomon Islands: $0.0941 → $0.1265
• South Africa: $0.0757 → $0.1355
• Sri Lanka: $0.3962 → $0.4200
• Sudan: $0.4700 → $0.4749
• Swaziland: $0.2235 → $0.2650
• Taiwan: $0.0688 → $0.0842
• Togo: $0.4416 → $0.4946
• Tunisia: $0.3428 → $0.5379
• Uganda: $0.3300 → $0.3289
• Ukraine: $0.2300 → $0.2268
• United Arab Emirates: $0.1092 → $0.1176
• Zambia: $0.3278 → $0.3942

Inbound SMS rate changes:

• Chile: $0.0075 → $0.0200
• Hong Kong: $0.0075 → $0.0400
• India: $0.0075 → $0.0100
• Italy: $0.0075 → $0.0200
• Mexico: $0.0075 → $0.0200
• Philippines: $0.0075 → $0.0240
• Portugal: $0.0075 → $0.0450
• Puerto Rico: $0.0075 → $0.0083

💡 Pro Tip

If international texting is part of how you confirm appointments or close sales, review your highest-volume countries now so your pricing changes do not quietly eat into your margins.