WhatsApp messages can be much more than just text. Now, you can add clickable buttons to your WhatsApp templates that let you see exactly what your customers tap, send automated follow-ups based on their click, and guide conversations in a smart way—all from one place.
📌 Why This Matters
Measure Engagement: Knowing which offer or call-to-action catches your customer’s attention helps you focus your efforts where they matter most.
Smarter Automation: Instantly respond to customers based on what they click, whether that means sending more information, applying tags, or triggering personalized messages.
Unified Analytics: Keep track of clicks on WhatsApp buttons alongside your email and SMS, giving you a complete picture of how customers interact with your business.
✨ What’s New
- Trigger Link Buttons: Add buttons with trackable links directly to your WhatsApp messages, making it easy for customers to take action.
- Click Tracking: See precise data on which button a customer taps, all logged in your reports and workflow history.
- Workflow Branching: Automatically send customers down different message paths or actions based on the button they clicked. This keeps conversations relevant and personalized.
🛠️ How to Use It
- Step 1: Open or create a WhatsApp message template where you want to add interactive buttons.
- Step 2: Add a button and select the option to use a “Trigger Link”. Pick the link you want customers to click from the dropdown menu.
- Step 3: Save your template and submit it for the required approval to start using it in your messages.
- Step 4: In your automated workflows, use the “Button Click” condition to set different paths or actions based on which button the contact selects.
⚠️ Limitations to Keep in Mind
- You can only include up to two buttons per WhatsApp message.
- Button combinations allowed include either two trigger-link buttons, or one trigger-link button combined with one quick-reply button.
- You cannot mix more than two buttons of any type per message, so plan your options accordingly.
💡 Pro Tip
Use clickable WhatsApp buttons to guide your customers toward the next best action—like booking an appointment or checking a special offer—so you can turn conversations into real sales.
