If you run Instagram ads through your CRM, there’s a small but important change to be aware of: Instagram Explore Feed is no longer available as a placement option. The good news is that your active campaigns can keep running, and this update happens automatically without extra work on your end.

📌 Why This Matters

Ad placements affect where your ads appear and how your budget gets used. With Instagram Explore Feed removed as a selectable placement, your CRM now follows the updated platform rules automatically. That means your live campaigns stay active, your draft campaigns adjust as needed, and your ads continue delivering through other eligible placements without creating confusion or setup errors.

✨ What’s New

• Instagram Explore Feed removed: This placement is no longer available to select when creating or editing campaigns.
• Active campaigns stay live: If you already had campaigns using this placement, they continue running without interruption.
• Drafts update automatically: If a draft campaign included Explore, it will be removed when you save the ad set.
• Automatic placement shift: Ad delivery moves to other approved placements so your campaign can continue serving.
• Quiet transition: The change happens in the background, with no extra action required and no avoidable errors shown during setup.

🛠️ How to Use It

1. Step 1: Review any draft Instagram campaigns you have not published yet and check the ad set settings before saving.
2. Step 2: If Explore was previously part of your plan, confirm that your remaining placements still match your audience and campaign goal.
3. Step 3: Keep an eye on campaign performance after edits so you can see how delivery shifts across other placements.
4. Step 4: If needed, adjust creative, targeting, or budget based on results from the placements that remain available.

💡 Pro Tip

If your ad delivery shifts after this change, compare lead or sales results by placement so you can put more budget toward the spots that actually bring in revenue.