Google Business Profile Optimization Tool

Overview

We’re excited to introduce GBP Optimization, a powerful new feature that helps businesses effortlessly manage and enhance their Google Business Profile (GBP) right inside the Reputation tab. With this launch, agencies and their clients can update key GBP details, keep listings complete and engaging, preview changes live, and boost local visibility — all in one place.

GBP Optimization is currently available in Labs.

✨What’s New?

✅All-in-One GBP Management:

Update essential profile details — from business name and phone number to images, services, and attributes — without leaving the Reputation tab.

✅Live Preview:

Instantly see how your profile appears to customers on Google Maps and Search while you make updates.

✅Profile Score & Alerts:

Get a real-time profile completeness score, plus alert icons and tooltips to guide you step-by-step toward a fully optimized listing.

🔑Key Features in Detail

✅Manage Core Business Info:

• Update your business name, description, address, opening date, hours, and phone number.
• Add and edit categories and services to match customer searches.
• Highlight special attributes to stand out locally.

✅Visual Media Management

• Upload and update your profile, cover, and additional images to keep your listing fresh.

✅Social Links

• Connect social profiles to build trust and provide more ways for customers to reach you.

✅Reviews Overview

• View and monitor your GBP reviews to stay on top of customer feedback.

✅Live Preview

• A real-time panel shows how your GBP listing appears to customers — make updates confidently.

✅Profile Score

• A built-in score indicates how complete your GBP listing is.
• Incomplete sections are flagged with alerts and helpful tooltips so you know exactly what to fix.

✅Labs Control

• Agencies can enable or disable GBP Optimization for their locations as needed.

💡Why We Built This

Keeping a Google Business Profile accurate, complete, and engaging is critical for local SEO and building trust — but it’s often tedious and scattered across tools. GBP Optimization brings it all into the Reputation tab, so agencies and businesses can keep listings up-to-date and optimized without friction. The result? Higher local rankings, better customer engagement, and more leads — with less effort.

🚀What’s Next

🔜WhatsApp & Text Messaging

Let businesses add WhatsApp and SMS contact options to their GBP, giving customers instant new ways to connect.

🔜GBP Posts Scheduler

Businesses will soon be able to view existing GBP posts and quickly redirect to the Social Planner to create and schedule new posts — all from the same hub.