We’re excited to share some fantastic news for small business owners looking to elevate their marketing efforts! A brand new feature in our CRM now allows you to manage multiple ad groups within your Google Ads campaigns. This means more flexibility, better targeting, and an improved way to measure your campaign’s success!
📌 Why This Matters
As a small business owner, creating effective advertising campaigns is crucial for reaching your target audience. The ability to incorporate multiple ad groups into your campaigns enables you to experiment with various strategies, tailor your messaging, and uncover insights that drive better performance. It’s all about making your advertising work harder for you!
✨ What’s New
- Feature 1: You can now add up to 10 ad groups in a single campaign, instead of being limited to just one.
- Feature 2: Each ad group allows up to 3 ads, making A/B testing a breeze!
- Feature 3: A dedicated configuration layer helps generate keyword suggestions based on your website URL.
- Feature 4: You can choose from various keyword match types (phrase, exact, or broad) for fine-tuned targeting.
- Feature 5: The campaign creation flow is now more intuitive, structured in three levels: Campaign > Ad Group > Ad.
- Feature 6: Easily manage your setup with the ellipsis (⋮) menu to duplicate, delete, or add ad groups and ads.
- Feature 7: A new “Review” screen allows you to preview your campaign elements before publishing.
- Feature 8: Enhanced reporting now tracks performance metrics at the campaign level and for each ad group, ad, and keyword.
- Feature 9: Ads within the same ad group share a common base URL to maintain consistency.
- Feature 10: These foundational changes pave the way for future updates, including optimizations leveraging AI.
🛠️ How to Use It
- Step 1: Begin by creating a new campaign from scratch or by using a template.
- Step 2: At the Campaign level, set your bid strategy, daily budget, and audience preferences.
- Step 3: At the Ad Group level, enter a website URL to get keyword suggestions, or manually add desired keywords.
- Step 4: At the Ad level, configure creative elements including up to 15 headlines, 4 descriptions, and the display URL.
- Step 5: Use the ellipsis icon to manage ad groups or ads, including duplication, deletion, or addition.
- Step 6: Publish your campaign and track granular performance insights from the Ad Manager Statistics screen.
- Step 7: Review campaign performance on the statistics screen.
- Step 8: Click on the campaign name to see the stats for various ad groups, ads, and keywords within that campaign.
🌟 Why It Matters
- Smarter campaign structures with clear segmentation between products and audience groups.
- Efficient ad testing by utilizing multiple ad groups and ads in a single campaign.
- Better performance visibility with detailed breakdowns by ad group, ad, and keyword.
- Seamless scalability, ideal for marketers managing complex advertising strategies.
⏭️ What’s Next?
Look forward to the introduction of multiple ad sets and ads in campaigns for other platforms, like Meta Ads.
📝 Notes:
- Each campaign must have at least one ad group and one ad to be valid.
- Ads within the same ad group need to share a common base URL.
- Legacy campaign flows, templates, and snapshots will still be supported and are compatible.
💡 Pro Tip
Utilize A/B testing within ad groups to discover what resonates best with your target audience and optimize for better results!
