If you’re looking to get your business noticed by more people and build interest before they’re even searching, demand generation ads offer a great way to do that. These ads use images and videos to capture attention across Google’s platforms like YouTube, Discover feed, and Gmail, helping your brand stand out and attract new customers.
📌 Why This Matters
Demand generation ads help you connect with potential customers early in their journey — before they’re actively searching for your product or service. This makes them ideal for increasing brand awareness, showcasing what you offer, and guiding interested people toward becoming loyal customers.
✨ What’s New
- Added Campaign Option for Demand Gen Ads: Reach people with visually engaging ads designed for brand discovery and interest-building.
- Unified Ad Management: Run your visual and video ads across YouTube, Discover feed, Gmail promotions, and display networks all within one campaign.
📌 Supported Campaign Goals
- Conversions: Focus on driving specific actions like sales or sign-ups, with options to manage costs per action.
- Clicks: Optimize for increased website traffic, with control over cost per click.
- YouTube Engagements: Target viewers who interact with your video ads, perfect if you want more engagement on your YouTube content.
📌 Where Your Ads Can Appear
Your ads can show up in many popular places including:
- YouTube (in-feed, in-stream videos, and Shorts)
- The Google Discover feed on mobile
- Gmail’s Promotions tab
- Google Display Network and trusted partner sites
📌 Flexible Budgets and Scheduling
- Choose a daily or total campaign budget
- Set start and end dates to match your promotions or sales cycles
- Schedule your ads by specific days and times to control when your ads appear
📌 Targeting Options to Reach the Right People
- Location: Choose where your ads will appear by including or excluding specific regions or cities.
- Language: Show ads to people who speak certain languages.
- Placement: Let the system decide or manually pick where ads show up across YouTube, Discover, Gmail, and display networks.
📌 Audience Targeting Built Right In
- Interest & affinity groups to connect with people based on what they like
- In-market audiences actively considering products or services
- Remarketing to visitors who’ve already engaged with your business
- Lookalike audiences to find new people similar to your best customers
- Demographic filters like age, gender, or household income
- Excluding specific audiences to focus your budget efficiently
📌 Ad Formats to Match Your Message
- Single Image Ads: Use up to 20 images and 5 business logos to create eye-catching ads.
- Single Video Ads: Upload up to 5 YouTube videos in multiple aspect ratios for flexibility, plus add site links.
- Carousel Ads: Show multiple images or videos in one ad with 2 to 10 cards, each featuring headlines, URLs, and calls to action.
📌 Preview Your Ads Live
- See exactly how your ads will look on YouTube, Discover, and Gmail before publishing.
🛠️ How to Use It
- Step 1: Start creating your campaign by choosing the Demand Generation Ads option.
- Step 2: Pick your campaign goal based on whether you want conversions, clicks, or YouTube engagements.
- Step 3: Set your budget, schedule, and bidding preferences to control spend and timing.
- Step 4: Define your audience with location, language, placements, and detailed targeting.
- Step 5: Create your ads using images, videos, or carousel formats that match your brand.
- Step 6: Review everything carefully and launch your campaign.
💡 Pro Tip
Use demand generation ads to introduce your products or services to new audiences early, turning interest into future sales and steady business growth.
