If you use a CRM lead capture form on your website or landing pages, you now have more control over how it looks and reads. You can edit field labels and placeholder text so your form feels clearer, more relevant to your customers, and more in line with your business.
📌 Why This Matters
Your lead capture form is often one of the first touchpoints a potential customer has with your business. Small wording changes can make forms easier to understand and more comfortable to fill out. This helps you create a better first impression, match the language on your page, and encourage more people to complete the form.
This is especially useful when you want your form to feel more natural for your audience. For example, you can adjust labels like:
- Business name to Company name
- Website to Enter your website URL
- Phone number to Best number to reach you
✨ What’s New
- Custom field labels: Change the wording of form fields so they better match your business style and the language your customers expect.
- Custom placeholder text: Add helpful example text inside each field to guide visitors as they fill out the form.
- Supported fields: You can update text for first name, last name, phone number, email, business, and website fields.
- Better page-to-form consistency: Make sure your form wording matches the message on your website, landing page, or offer page.
🛠️ How to Use It
- Step 1: Open your CRM lead capture form or widget settings.
- Step 2: Find the fields you want to update, such as first name, email, phone number, business, or website.
- Step 3: Edit the label text so it matches how you speak to customers.
- Step 4: Add placeholder text that gives visitors a clear example of what to enter.
- Step 5: Review the form on your website or landing page to make sure the wording feels clear and consistent.
💡 Pro Tip
Use the same wording in your form that you use in your sales message, because when customers feel the form is simple and relevant, more of them are likely to complete it and contact your business.
