Starting October 1, 2026, your CRM messaging costs for some U.S. text traffic will change slightly. If your business uses text messaging to confirm appointments, send reminders, or stay in touch with customers, this is worth reviewing so you can plan your communication costs with fewer surprises.

📌 Why This Matters

Text messaging is often one of the fastest ways to reach customers, but carrier costs can change over time. These pricing updates affect messages sent to U.S. numbers through certain carrier routes, including Verizon and some providers grouped under an “Other” category. Knowing about these changes helps you keep an eye on messaging expenses, protect your margins, and continue using text messages confidently for important customer communication.

✨ What’s New

• Verizon outbound SMS pricing: Messages sent through Verizon will increase from $0.0045 to $0.0050 per message for outbound SMS, including long code, short code, toll-free, authentication, and verification traffic.
• Verizon outbound rich messaging pricing: Outbound RCS rich messages through Verizon will increase from $0.0045 to $0.0050 per message.
• Other carrier outbound SMS pricing: Messages sent through certain carriers in the “Other” category will increase from $0.0040 to $0.0042 per message for long code, short code group B, toll-free, authentication, and verification traffic.
• Short code group A pricing stays the same: Short code group A SMS in the “Other” carrier category will remain at $0.0025 per message.
• Automatic update: No setup or manual changes are needed on your end. The updated rates will apply automatically on October 1, 2026.

🛠️ How to Use It

1. Step 1: Review how your business currently uses texting, such as appointment reminders, follow-ups, promotions, or verification messages.
2. Step 2: Check your monthly message volume to estimate how these small per-message increases may affect your overall communication costs.
3. Step 3: Update your budget if needed, especially if your business sends a high number of messages to U.S. customers.
4. Step 4: Keep using text messaging for time-sensitive customer communication, since reliable delivery remains important for confirmations, reminders, and service updates.

💡 Pro Tip

If your business sends a large number of reminders or follow-ups each month, tracking response rates alongside messaging costs can help you focus on texts that lead to booked appointments, repeat sales, or fewer no-shows.