If your business serves customers at their homes or across a wider area instead of from a storefront, your CRM can now make that easier to manage. You can search for service area businesses, add them without needing a public address, and generate full audit reports with heatmaps—all in one place.

📌 Why This Matters

Many local businesses, like plumbers, cleaners, HVAC companies, mobile services, and consultants, do not operate from a customer-facing location. That has often made them harder to find, review, and measure accurately inside a CRM. With this update, service area businesses are easier to work with because missing addresses no longer get in the way of search results, reporting, or performance scoring.

✨ What’s New

• Search for service area businesses: You can now find businesses without a storefront directly in the CRM search tool, just like other local businesses.
• Add businesses without a visible address: Service area businesses can now be added even if their address is hidden or not publicly listed.
• Generate full audit reports: You can create complete marketing audit reports for these businesses, including the same reporting options available for storefront locations.
• More accurate scoring: The business address field is no longer counted against service area businesses, so reports better reflect how these businesses actually operate.
• Heatmaps included: Local SEO heatmaps now work for service area businesses too, giving you a clearer view of visibility across the areas you serve.

🛠️ How to Use It

1. Step 1: Search for your business type or local service category inside the CRM search tool.
2. Step 2: Select the service area business you want to review, even if it does not show a storefront address.
3. Step 3: Add the business to your CRM and open the audit or report section.
4. Step 4: Generate the report to review performance details, including heatmaps and scoring adjusted for service area businesses.
5. Step 5: Use the report to spot gaps in visibility, improve local presence, and make better decisions about where to focus next.

💡 Pro Tip

If you run a service area business, review your heatmap and audit results regularly so you can focus on the neighborhoods where stronger visibility is most likely to turn into calls and booked jobs.