If you use your CRM to plan and publish social media content, you can now look at performance over the exact time period that matters to your business. Instead of being limited to a short fixed view, you can check results across custom dates, compare them with an earlier period, and spot what is helping your visibility and engagement.

📌 Why This Matters

Small business owners often run promotions, seasonal campaigns, and content pushes that do not fit neatly into a 7-day window. Being able to choose your own date range helps you review performance based on real business activity, such as a sale, event, product launch, or holiday campaign. You can also compare one period against the previous one to see whether your posting is leading to more impressions, followers, comments, and likes without having to pull data into another tool.

✨ What’s New

• Custom date selection: Choose any start and end date to review social media results for the exact timeframe you want.
• Quick date presets: Use built-in options like 7 days, 14 days, 30 days, or a custom range to save time.
• Period comparison: Compare your selected timeframe with a previous equivalent period or other preset comparison windows.
• Instant performance updates: Key numbers and charts refresh automatically based on the dates you select.
• Clear trend indicators: Percentage changes are shown for important metrics like total posts, likes, followers, impressions, and comments.
• Easier-to-read charts: Shorter date ranges show daily detail, while longer ranges are grouped for a cleaner view.

🛠️ How to Use It

1. Step 1: Open your social planner statistics inside the CRM.
2. Step 2: Choose a date range using the calendar picker or select a preset like 7, 14, or 30 days.
3. Step 3: Turn on the comparison option to measure results against a previous period.
4. Step 4: Review changes in posts, likes, followers, impressions, and comments to see what content is working.
5. Step 5: Use the chart view to spot trends during promotions, seasonal campaigns, or slower periods.

💡 Pro Tip

Compare your last promotion period to the one before it so you can quickly see which posts led to more attention and use that insight to guide future offers that bring in sales.