Keeping an eye on your competition is vital, especially if your competitors operate online or serve broader areas without a physical storefront. Now, you can easily add and analyze these types of competitors to stay informed and make smarter business decisions.

📌 Why This Matters

Traditional competitor tracking often focuses on businesses with physical locations, which means you might miss vital insights from online-only or service-area competitors. These gaps can leave you unaware of where you stand in the market and limit your ability to respond effectively.

With the ability to include virtual and service-based competitors in your analysis, you get a clearer picture of your competitive landscape. This helps you:

• Monitor any competitor, whether they have a storefront or not
• Access more accurate insights tailored to your specific market
• Compare your business’s performance both online and locally

✨ What’s New

• Add Virtual Businesses Manually: Now you can include competitors using virtual addresses, service areas, or just their website URLs. This is perfect for online-only businesses, franchise or multi-region brands, and other service-area companies.
• Seamless Search Experience: When adding competitors, simply start typing their name and select from instant suggestions. This makes adding new competitors faster and easier.
• Expanded Analysis Coverage: Virtual competitors are now part of your ratings comparison, reviews benchmarking, keyword tracking, and overall competitive insights.

🛠️ How to Use It

1. Step 1: Go to your reputation or competitor tracking section and select the option to add a new competitor.
2. Step 2: Choose to add a virtual business by entering their virtual address, service area, or website URL.
3. Step 3: Use the search bar to quickly find and select the competitor from suggestions to auto-fill details.
4. Step 4: Save the competitor, and start tracking their ratings, reviews, and keyword performance alongside your physical competitors.

💡 Pro Tip

Including your virtual and service-area competitors in your tracking can help you spot opportunities and gaps faster, allowing you to tailor your marketing efforts to where they truly count and increase your business’s visibility.