Running SMS campaigns for your business? It’s important that your opt-in process and legal pages meet industry standards before you submit your campaign to mobile carriers. This helps avoid delays and rejections that can slow down your communication efforts.

📌 Why This Matters

Many SMS campaigns get rejected because their opt-in forms or legal pages like Privacy Policy and Terms of Service don’t meet required guidelines. This often causes time-consuming back-and-forth with carriers that delays your messaging efforts. Having a way to check for compliance early means you can address any issues upfront, making the process smoother and faster.

✨ What’s New

• Compliance Check for Opt-in Forms: Automatically scans your opt-in form to ensure it includes necessary elements like your business name, consent checkbox that isn’t pre-checked, and links to your Privacy Policy and Terms of Service.
• Legal Pages Validation: Reviews your Privacy Policy and Terms of Service to confirm they clearly explain data collection, opt-in details, message frequency, opt-out instructions, and other key compliance points.

🛠️ How to Use It

1. Step 1: When preparing your SMS campaign, make sure to input your opt-in form URL as part of the submission process.
2. Step 2: The system will automatically check your opt-in form and related legal pages, showing a compliance review window.
3. Step 3: Review the feedback line-by-line, which includes explanations and clear guidance on what needs fixing.
4. Step 4: Update your forms or policies as needed before submitting your campaign, or continue with submission at your own risk.

The review covers important criteria such as showing your business name clearly, having explicit consent checkboxes, providing opt-out instructions, and disclosing message frequency and data rates.

It also validates that your Privacy Policy explains what data you collect, how it’s used, and users’ rights. Your Terms of Service should describe the SMS program, include contact info, age restrictions, and provide a clear link to the Privacy Policy.

💡 Pro Tip

Checking your opt-in and legal pages for compliance before submitting your SMS campaign can save you time and help your messages reach customers without avoidable delays.