Keeping an eye on how visitors interact with your website can give you valuable insights into what’s working and what needs improvement. New engagement metrics now make it easier for small business owners like you to understand user behavior over specific periods of time.

📌 Why This Matters

Knowing how long people stay on your site, how many leave quickly, and the average length of their visits can highlight areas where your website is connecting with visitors — or where it’s missing the mark. This data helps you make smart decisions to keep visitors interested and turn those visits into customers.

✨ What’s New

• Average Time on Site: See the typical amount of time visitors spend on your site during the time frame you select — whether daily, weekly, or custom. This shows you how engaged visitors usually are with your content overall.
• Average Session Duration: Find out the average length of each visit session. Understanding this helps you measure how long users generally stay during each interaction with your website.
• Bounce Rate (Under 30 Seconds): Track the percentage of visitors who leave your site within the first 30 seconds. A high bounce rate here can signal that visitors aren’t finding what they expected or that the page needs improvement.

🛠️ How to Use It

1. Step 1: Open your site’s analytics dashboard where engagement metrics are available.
2. Step 2: Choose the view for Average Time on Page or similar to see detailed session data.
3. Step 3: Review the average times visitors spend per session or overall time on the site.
4. Step 4: Look at the bounce rate under 30 seconds to spot quick exits and identify pages that may need improvement.

💡 Pro Tip

Regularly reviewing these engagement metrics helps you spot what content keeps visitors around longer, giving you clues to improve your website and increase potential customer conversions.