If you’re a small business owner looking to reach more professionals and generate quality leads, managing your LinkedIn ads directly from your CRM can save you time and hassle. Here’s how you can handle LinkedIn ad campaigns, target the right audience, and track their performance without juggling multiple platforms.
📌 Why This Matters
LinkedIn is the largest professional network, making it a valuable platform to connect with business-minded audiences. Running ads here helps you capture targeted leads and drive traffic to your website, all vital for growing your business. Having the ability to manage LinkedIn ads alongside other ad platforms in one place means less confusion and more efficient marketing management.
✨ What’s New
- Connect Your LinkedIn Ad Account: Securely link your LinkedIn ad account to manage everything directly through your CRM settings.
- Campaign Organization: Easily organize your ads with a clear campaign hierarchy: Campaign Groups, Campaigns, and Ads.
- Campaign Objectives: Choose between Lead Generation using LinkedIn’s native forms or driving Website Traffic to your destination URLs.
- Ad Creation Options: Select from single image, video, or carousel ads, customize headlines, descriptions, calls-to-action, and preview how your ads will look on desktop and mobile.
- Advanced Audience Targeting: Use essential filters like location plus optional details such as job title, industry, company size, and more to zero in on your perfect customers.
- Budget & Schedule Control: Set daily or lifetime budgets and choose how your campaign optimizes delivery.
- Easy Review & Publishing: See a full summary and launch your campaigns with one click.
- Performance Dashboard: Track key metrics like impressions, clicks, leads, and cost directly with detailed level-by-level reports.
🛠️ How to Use It
- Connect Your LinkedIn Account: In your CRM, go to Ad Manager > Settings > LinkedIn and connect your LinkedIn ad account securely.
- Create a Campaign: Choose LinkedIn as your platform and pick your goal, either Lead Generation or Website Traffic.
- Add Your Ads: Upload images, videos, or carousel creatives, add headlines, descriptions, calls-to-action, and destination URLs.
- Target Your Audience: Set the location plus up to three layered filters like job title, industry, or seniority to reach the right people.
- Set Budget and Schedule: Choose your campaign budget (daily or lifetime) and your optimization mode.
- Review and Publish: Double-check your campaign details, preview your ads, and launch with a single click.
- Monitor Performance: Track your results through the performance dashboard, drilling down from campaign group to individual ads for insights.
💡 Pro Tip
Focus your LinkedIn ad targeting on the specific job titles and industries that match your ideal customer to make every ad dollar count toward generating valuable leads.
