How to Manage EU Political Ads in Your Google Campaigns

When running Google Ads campaigns targeting audiences in the European Union, it’s important to follow new requirements related to political advertising. One key step is letting Google know if your campaign has any political ads as part of the process. Here’s a simple guide to help you understand and meet this requirement.

📌 Why This Matters

Advertising regulations in the EU are designed to ensure transparency and fairness, especially around political campaigns. By declaring whether your ads are political, you help maintain compliance with EU rules, avoid campaign disapproval, and protect your advertising account from restrictions. This transparency also builds trust with your audience and platforms.

✨ What’s New

• EU Political Ads section: A new field appears in your Google Ads setup under Geographic Location settings.
• Mandatory Yes/No selection: You must declare if your campaign includes political ads targeted at EU audiences.
• Helpful information link: Access official policy guidelines directly from the campaign setup for more details.

🛠️ How to Use It

1. Step 1: When creating your Google Ads campaign, go to the Audience Controls section.
2. Step 2: Look for the Geographic Location settings—here you will find the EU Political Ads field.
3. Step 3: Select Yes if your campaign contains political ads targeting EU audiences, or No if it does not.
4. Step 4: This selection is required to move forward with the campaign setup and launch.

💡 Pro Tip

Staying compliant with EU political ad requirements not only avoids disruptions but also helps you maintain a positive reputation and trust with your customers in the region.